Tourism
» Tourism São Paulo receives 10 million visitors a year on business and/or for pleasure, who stay in city hotels. Of these, 27% are foreign and 73% are Brazilian.
» Of the international tourists who visit São Paulo, 38% are from Europe, 30% from the United States and Canada, 21% from Mercosur countries, 7% from other Latin American countries and 4% from Asia.
» Of the total number of Brazilian and foreign tourists who visit the city, 50% come on business, 35% for pleasure and 15% for other reasons.
» In Brazil as a whole, the numbers respectively are 27.9% on business, 57% for pleasure and 15.1% for other reasons.
» Business Tourism: The average tourists stay in the city of São Paulo is 3 days and the average expend is US$ 158.00.

Events
The South American business fair capital hosts 90,000 events per year, generating:
» One event every 6 minutes
» Around 500,000 direct and indirect jobs
» 120 of the 160 large-scale annual fairs in Brazil
» One business fair every 3 days
» 75% of the Brazilian business fairs market
» R$ 2.4 billion in revenues per year
» R$ 700 million in events space rental fees
» R$ 700 million in services
» Around 600,000 square meters of events space
» 360,000 square meters of events space in Anhembi Park alone
» R$ 8 billion in travel, accommodations and air and ground transportation
» Impacting 29,000 exhibiting companies
» 4.3 million people in attendance at events, among professionals and buyers, 45,000 foreign buyers
» The sectors that host the most fairs, meetings and events in the city are, in descending order, healthcare, science, technology, industry and education.

Hotels
» The main Brazilian and international hotel chains have operations in São Paulo
» São Paulo has 410 hotels and 42,000 rooms
» The average hotel occupancy in São Paulo was 67% in 2007
» The average daily fee in the first semester of the same year was R$ 155.00
» 350 motels
» The months with the highest occupancy rates are, respectively: October 57.36%, June 56.51%, August 56.27%, November 56.23%, July 54.61%, March 54.20%, May 53.39%, September 52.14%, April 47.93%, December 47.44%, January 40.42% and February 38.21%.

Culture and Leisure
» The city offers: 410 hotels; 280 cinemas; 88 museums; 120 theaters; 27 large-scale cultural events per year; 184 nightclubs; 75 libraries; 41 heritage sites; 41 street festivals; 72 shopping centers; 53 parks and open space areas; 10 tourist information offices; 39 cultural centers; 9 film clubs and special movie theaters; 7 performance halls; 7 sports stadiums; 69 sports clubs; 10 bike paths; 2 yacht clubs; 12 golf associations or clubs; 1,000 fitness centers; 5 theme parks.
» A raceway that hosts the Brazil Formula 1 Grand Prix.
» With more than 600 plays performed per year, São Paulo is the main cultural center in Brazil (SPCVB 2005).

Gastronomy
» 12,500 restaurants; 52 types of cuisine; 500 Brazilian barbeque restaurants; 250 Japanese restaurants; 15,000 bars; 3,200 bakeries; 10.4 million rolls baked per day or 7,200 per minute; 1,500 pizzerias; 1 million pizzas baked per day or 720 per minute; 2,000 deliveries per day.
» São Paulo has the second highest number of restaurants of any city Sources: Editora Abril, Japanese Restaurant Guide - Editora JBC and the Brazilian Gastronomy, Accommodations and Tourism Association (ABRESI).

Commerce and Finance
» 240,000 stores
» 4,000 pharmacies
» 5,000 pet shops
» 72 shopping centers, which receive 30 million visitors per month and have over 7,000 stores in a wide range of segments
» 900 open markets a week
» 864,000 credit card transactions per day
» 1,931 bank branches
» 59 specialized shopping districts catering to 51 segments
» 34,000 industries
» The city’s economic output is R$ 144 billion, or 15% of Brazil’s GDP (SMF/2005).
» The capital’s nine most important assets are its commercial areas, gastronomy, Sala São Paulo, cultural events, the Mercado Municipal, Anhembi Park – Convention Center, MASP, Ibirapuera Park and nightlife. Average asset usage is 56%. (Tourism Marketing Plan for the City of São Paulo - SPCVB).

Transportation
» 5.2 million cars;
» 32,000 taxis;
» 21 radio taxi companies;
» 10,000 city buses;
» 990 bus lines;
» 19 bus terminals;
» 4 metro lines;
» 57.6 kilometers of metro lines;
» 54 metro stations;
» 513 million passengers per year;
» 270 kilometers of train track;
» 91,000 streets and avenues;
» 5,500 traffic lights;
» 1,800 gas or petrol stations;
» 349,000 traffic signs;
» 500 helicopters * second largest fleet in the world
» 39 airlines;
» 4 airports in Grande São Paulo * 1 in Campinas and 1 in Guarulhos

Locations served
» 25 countries and 75 Brazilian and international cities
» 500 daily flights from Guarulhos Airport (GRU)
» 33,000 passengers per day

São Paulo is home to:
» 38% of the 100 largest private capital enterprises in Brazil
» 63% of the international groups operating in Brazil
» 17 of the 20 largest banks
» 8 of the 10 largest stock brokerages
» 31 of the 50 largest insurers
» Approximately 100 of 200 technology companies
» BOVESPA – the largest stock exchange in South America
» The Brazilian Mercantile and Futures Exchange - BM&F, the sixth largest in the world in terms of business volume
» Hospital das Clínicas, the largest and most renowned hospital complex in Latin America
» The largest mall in Latin America – the Aricanduva Shopping Center, with 500 stores
» Of the 58 publishing houses affiliated to the National Association of Editors of Magazines, 43 are from São Paulo
» 6 of the 7 most well known Internet portals in Brazil
» 1,769 healthcare providers, 40 public hospitals, 61 private hospitals, 24,957 hospital beds, 99 mobile Military Police bases, 93 police districts, 4 posts of Poupatempo, 146 colleges, 26 universities.
» 22 technology education centers
» 10 TIOs – Tourist Information Offices
» Most of the Gay Pride Parade in the world, which in 2006 attracted about 2 million people
» The São Silvestre Run, in which an average of 15,000 runners from 20 countries participate

General Information
» City of São Paulo founded on: January 25, 1554
» Location: Southeastern Region of Brazil
» Distance from Coast: Costa dos Alcatrazes (186 kilometers), Guarujá (93 kilometers), Ilhabela (204 kilometers), Santos (72 kilometers)
» Metropolitan Area Population: 18 million inhabitants
» City Population: 10.2 million inhabitants
» Surface Area: 1,530 square kilometers
» Language: Portuguese
» Telephone codes: Brazil country code 55 - São Paulo area code 11
» Altitude: 750 meters above sea level
» Relative Humidity: 78% (annual average)
» Climate: Temperate Tropical - 22ºC to 27ºC in Summer and 15ºC to 21ºC in Winter
» Main Religion: Catholic
» Currency: Real (R$)
» Time Zone: GMT - 3 hours
* Sources: Editora Abril, PMSP, São Paulo Turismo, UBRAFE, Government of the State of São Paulo, Infraero, FOHB, São Paulo Convention & Visitors Bureau, Revista Latin Trade, IBGE, MEC, SEBRAE, Japanese Restaurant Guide - Editora JBC, Motel Guide Site, Brazilian Central Bank, ADETAXI, São Paulo Metro System, Brazilian Gastronomy, Accommodations and Tourism Association (ABRESI) and SPTrans