The Destination

The Destinations Project is an initiative of the São Paulo Convention & Visitors Bureau, and is designed to showcase the best of the city’s most popular districts.

Just as a pizza can be made in a thousand different ways without ever losing its identity, the Destinations Project reflects the need to segment São Paulo, which is still a hard city for outsiders to understand, given its massive size.

The Berrini Destination arose through the efforts of the São Paulo Convention & Visitors Bureau in conjunction with seven of the region’s luxury hotels: Gran Estanplaza São Paulo, Grand Hyatt São Paulo, Hotéis Transamérica, Hilton São Paulo Morumbi e Sheraton São Paulo WTC. Development of marketing campaigns and actions to attract a greater number of visitors.

To increase the number of visitors to São Paulo and lengthen their stay in the city, the São Paulo Convention & Visitors Bureau views the "Destinations Project" as a way to streamline and organize sales and promotion, and to secure and create events. With this vision, the SPCVB is helping design a new organizational structure that results in a well divided city, like in a pizza.

Just like São Paulo, with all its diversity, you can have it whole or sliced the way you like it. São Paulo is All the Best…and so is Berrini!

We’ve divided São Paulo into pieces, so you can sample each region and experience everything this amazing city has to offer.